Business Lead Qualification by Online Information Scraping

The Hong Kong University of Science and Technology
Department of Computer Science and Engineering

Final Year Thesis Oral Defense

Title: "Business Lead Qualification by Online Information Scraping"

by

KU Chun Kit

Abstract:

With the development of machine learning algorithms and readily available 
online information, the automation of predictive business lead 
qualifications becomes possible. Now with automatic lead qualification, a 
business owner can train a lead qualifier with legacy sales data and 
client information automatically scraped online, then submit information 
concerning a new business prospect to let the qualifier decide how high 
the chance it is to win a deal. Business owner can save time on 
information collection and focus on actual selling activities. This work 
describes how I developed an automatic business lead qualifier using 
machine learning and online information scraping.


Date                 : 27 April 2017 (Thu)

Time                 : 14:00 - 15:00

Venue                : 5506 (via lifts 25/26)

Advisor              : Dr. David ROSSITER

2nd Reader           : Dr. Sunghun KIM