Social Engineering Approach to Computer Systems Design

Speaker:        Dr. Pan HUI
                Deutsche Telekom Laboratories (T-labs)
                Germany

Title:          "Social Engineering Approach to Computer Systems Design"

Date:           Monday, 5 March 2012

Time:           4:00pm - 5:00pm

Venue:          Lecture Theatre F (near lifts 25/26), HKUST

Abstract:

Many computer networks have dual properties. They are physical networks
and at the same time human networks. It is tremendously important to
exploit this social networking feature to design more efficient and more
reliable communication systems. In this talk, I will illustrate, with
several examples, how social networks can be integrated into system
design. I will start by introducing several human mobility and social
contact experiments with diversified scenarios and presenting two
important social metrics, community and centrality, commonly observed in
the experiments. Next, I will talk about how these social metrics can be
applied to forwarding in opportunistic mobile networks, scaling up of
microblogging services, design of spam protection systems, mobile data
offloading for cellular networks, cyber-insurance, and recommendation
systems.


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Biography:

Dr. Pan HUI is a senior research scientist and principal investigator in
Deutsche Telekom Laboratories (T-labs) Germany, and an adjunct Professor
of social computing and networking in Aalto University (Helsinki
University of Technology) Finland. He received his PhD from Computer
Laboratory, University of Cambridge. During his PhD, he was also an
affiliated researcher with Intel Research Cambridge. His Mphil and
bachelor degrees were both from University of Hong Kong. His current
research interests include social networking and computing, cloud
computing, mobile and pervasive systems, and the application of complex
network science in communication systems design. Dr. Hui has published
more than 80 international papers and book chapters, and have accumulated
around 3,000 citations. He has founded 3 and have chaired 9 IEEE/ACM
conferences/workshops, and served on the technical program committee of 32
international conferences and workshops including IEEE Infocom, SECON,
MASS and Globecom. He also has 8 granted and pending European patents.
More information about his profile and his research work can be found at
http://www.deutsche-telekom-laboratoriesde/~panhui/