Xiaojuan Ma

I am an assistant professor of Human-Computer Interaction (HCI) at the Department of Computer Science and Engineering (CSE), Hong Kong University of Science and Technology (HKUST).

I received my Ph.D. in Computer Science at Princeton University. My Advisor was Prof. Perry Cook. I was a post-doctoral researcher at the Human-Computer Interaction Institute (HCII) of Carnegie Mellon University (CMU) with Prof. Jodi Forlizzi, and before that a research fellow with Prof. Zhenhui (Jack) Jiang in the National University of Singapore (NUS) in the Information Systems department. Before joining HKUST, I was a researcher of Human-Computer Interaction at Noah's Ark Lab, Huawei Tech. Investment Co., Ltd. in Hong Kong.

The HCI group @ HKUST designs and creates novel technologies, methods, and theories that foster the interaction between humans and data/information, particularly via the design of multimodal experiences. We welcome graduate students, post-docs, and visiting interns/scholars. Please send me your CV if your are interested in this topic or have any question.

My research interests are Human-Computer Interaction and Affective Computing (inference, analytics and application), including:

Courses TOP

Selected Publications ALL   TOP

Li, Q., Xu, P., Chan, Y. Y., Wang, Y., Wang, Z., Qu, H., and Ma, X. (2016). A Visual Analytics Approach for Understanding Reasons behind Snowballing and Comeback in MOBA Games. IEEE Transactions on Visualization and Computer Graphics (TVCG). (c) PDF
Zhu, K., Ma, X., Chen, H., and Liang, M. (2016). Tripartite Effects: Exploring Users' Mental Model of Mobile Gestures under the Influence of Operation, Handheld Posture, and Interaction Space. International Journal of Human-Computer Interaction. (c)
Ma, X. (2016). Developing Design Guidelines for a Visual Vocabulary of Electronic Medical Information to Improve Health Literacy. Interacting with Computers. (d)
Chen, C., Zhang, D., Ma, X., Guo, B., Wang, L., Wang, Y., & Sha, E. (2016). crowddeliver: Planning City-Wide Package Delivery Paths Leveraging the Crowd of Taxis. IEEE Transactions on Intelligent Transportation Systems. (Featured by IEEE Spectrum Read more) (d)
Chen, L., Zhang, D., Ma, X., Wang, L., Li, S., Wu, Z., & Pan, G. (2016) Container Port Performance Measurement and Comparison Leveraging Ship GPS Traces and Maritime Open Data. IEEE Transactions on Intelligent Transportation Systems. (d)
Ma, X. (2015). Data-Driven Techniques to Assist Design of Perceptually Effective Visual Displays. Information Design Journal. 21(3):p207-224. (Cover article) (d)
Chen, C., Zhang, D., Guo, B., Ma, X., Pan, G., and Wu, Z. (2014). TRIPPLANNER: Personalized Trip Planning Leveraging Heterogeneous Crowdsourced Digital Footprints. IEEE Transactions on Intelligent Transportation Systems. (d)
Ma, X. (2013). Evocation: Analyzing and Propagating a Semantic Relation based on Free Word Association. Language Resources and Evaluation . 47(3): 819-837. (c)
Marcus, A., Ma, X., Kurosu, M., Hashizume, A. (2017). Cuteness Engineering: Designing Adorable Products and Services. Springer Series on Cultural Computing. (under editing, Read more)
Sun, M., Zhao, Z., and Ma, X. (2017). Sensing and Handling Engagement Dynamics in Human-Robot Interaction Involving Peripheral Computing Devices. In Proc. CHI2017. (b)
Zhu, Y., Wang, Y., Yu, C., Shi, S., Zhang, Y., He, S., Zhao, P., Ma, X., and Shi, Y. (2017). ViVo: Video-Augmented Dictionary for Vocabulary Learning. In Proc. CHI2017. (d)
Ma, X. and Cao, N. (2017). Video-based Evanescent, Anonymous, Asynchronous Social Interaction: Motivation and Adaption to Medium. In Proc. CSCW2017. (c)
Sun, Z., Cao, N., and Ma, X. (2017). Attention, Comprehension, Execution: Effects of Different Designs of Biofeedback Display. In Proc. CHI2017 EA. (d)
Wu, Z. and Ma, X. (2017). Money as a Social Currency to Manage Group Dynamics: Red Packet Gifting in Chinese Online Communities. In Proc. CHI2017 EA. (c)
Yang, Y., Ma, X., and Fung, P. (2017). Perceived Emotional Intelligence in Virtual Agents. In Proc. CHI2017 EA. (a)
Zhu, F., Fang, K., and Ma, X. (2017). Exploring the Effects of Strategy and Arousal of Cueing in Computer-Human Persuasion. In Proc. CHI2017 EA. (d)
Wang, L., Yang, D., Han, X., Wang, T., Zhang, D., and Ma., X. (2017). Location Privacy-Preserving Task Allocation for Mobile Crowdsensing with Differential Geo-Obfuscation. In Proc. WWW2017. (c)
Li, Q., Shen, Q., Ming, Y., Xu, P., Wang, Y., Ma., X., and Qu, H. (2017). A Visual Analytics Approach for Understanding Egocentric Intimacy Network Evolution and Impact Propagation in MMORPGs. In Proc. PacificVis2017. (c)
Yue, Y., Ma, X., and Jiang, Z. (2016). Influence of Content Layout and Motivation on Users' Herd Behavior in Social Discovery. In Proc. CHI2016. (c)
Yun, W., Ma, X., Luo, Q., and Qu, H. (2016). Data Ediblization: Representing Data with Food. In Proc. CHI2016 alt.chi. (d)
Chen, L., Zhang, D., Wang, L, Yang, D., Ma, X., Li, S., Wu, Z., Pan, G., Nguyen, T., and Jakubowicz, J. (2016). Dynamic Cluster-Based Over-Demand Prediction in Bike Sharing Systems. In Proc. Ubicomp2016. (Honorable Mention) PDF
Wang, L., Zhang, D., Yang, D., Lim, B., and Ma, X. (2016). Differential Location Privacy for Sparse Mobile Crowdsensing. In Proc. ICDM2016.
Ma, X., Fang, K., and Zhu, F. (2016). From Breakage to Icebreaker: Inspiration for Designing Technological Support for Human-Human Interaction. In Proc. DIS2016. (d) PDF
Silpasuwanchai, C., Ma, X., Shigemasu, H., and Ren, X. (2016). Developing a Comprehensive Engagement Framework of Gamification for Reflective Learning. In Proc. DIS2016. (c)
Cattle, A. and Ma, X. (2016). Effects of Semantic Relatedness between Setups and Punchlines in Twitter Hashtag Games. In Proc. PEOPLES 2016. (c)
Sun, Z., Cao, N., and Ma, X. (2016). VideoForest: interactive visual summarization of video streams based on danmu data. In Proc. SIGGRAPH ASIA 2016 Symposium on Visualization. (d)
Wang, Y., Chen, Z., Ma, X., Luo, Q., and Qu, H. (2016). Animated narrative visualization for video clickstream data. In Proc. SIGGRAPH ASIA 2016 Symposium on Visualization. (d)
Ma, X., Yu, L., Forlizzi, J., and Dow, S. (2015). Exiting the Design Studio: Leveraging Online Participants for Early-Stage Design Feedback. In Proc. CSCW2015. (c)
Cheng, S., Sun, Z., Ma, X., Forlizzi, J., Hudson, S. and Dey, A. (2015). Social Eye Tracking: Gaze Recall with Online Crowds. In Proc. CSCW2015. (Honorable Mention). (c)
Yue, Y., Ma, X., and Jiang, Z. (equal contribution) (2014). Share your View: Impact of Co-Navigation Support and Status Composition in Collaborative Online Shopping. In Proc. CHI2014. (c)
Wei, J., Ma, X., and Zhao, S. (2014). Food Messaging: Using an Edible Medium for Social Messaging. In Proc. CHI2014. (d)
Chen, L., Zhang, D., Pan, G., Wang, L, Ma, X., Chen, C., and Li, S. (2014). Container Throughput Estimation Leveraging Ship GPS Traces and Open Data. In Proc. Ubicomp2014.
Chen, C., Zhang, D., Wang, L, Ma, X., Han, X., and Sha, E. (2014). TaxiExp: A Novel Framework for Inner-City Package Express via Taxi CrowdSourcing. In Proc. UIC2014.
Ma, X., Forlizzi, J. and Dow, S. (2012). Guidelines for Depicting Emotions in Storyboard Scenarios. In Proc. 8th International Conference on Design & Emotion. (a)
Jianqiang, D.S., Ma, X., Zhao, S., Khoo, J.T., Bay, S.L. and Jiang, Z. (2011). Farmer's Tale: a Facebook Game to Promote Volunteerism. In Proc. CHI2011. (d)
Ma, X., Fellbaum, C. and Cook, P. (2010). SoundNet: Investigating a Language Composed of Environmental Sounds. In Proc. CHI2010. (Honorable Mention) (d) PDF
Ma, X., Nikolova, S., and Cook, P. (2009). W2ANE: When Words Are Not Enough - Online Multimedia Language Assistant for People with Aphasia. In Proc. ACM Multimedia2009. (b) PDF
Ma, X. and Cook, P. (2009). How Well do Visual Verbs Work in Daily Communication for Young and Old Adults? In Proc. CHI2009. (d) PDF
Ma, X., Boyd-Graber, J., Nikolova, S. and Cook, P. (2009). Speaking Through Pictures: Images vs. Icons. In Proc. ASSETS2009. (d) PDF

Students TOP

Current members Past members

Recent Talks ALL   TOP

Invited Talk, "From Digital to Physical: The Art of Persuasion in Information, Interaction, and Service Design"    Information & Interaction Design Committee Summit, Beijing, China, December 2014
Keynote Speech, "From Broken to Breaking: Recycle, Reuse, and Repurpose Design"    Interaction and UX Design Forum, Tongji Design Week, Shanghai, China, October 2014
Keynote Speech, "How Computer Computes and Persuade your Emotion: The Story of Danmaku (a.k.a.弹幕)"    Huxiu.com Innovation Festival, Shenzhen, China, September 2014
Invited Talk, "Visual, Auditory, and Haptic Communication"    Advanced Disciplines Lectures on Visual and Auditory Communication, China Computer Federation, Beijing, China, May 2013

Professional Experiences TOP

I am the vice president and board member of the International Chinese Association of Computer Human Interaction (ICACHI), and member of the Member of the Information and Interaction Design Committee, China.

I have also served as the:

Selected Awards TOP